SEO for Coaches: Get Coaching Clients from Google
You’ve done the hard part. Got certified. Built a site. Maybe even posted on Instagram until your eyes bled. But you're not getting traffic. And you're constantly chasing clients, instead of coaching.
What if you had a system that brings you leads while you work, rest, or coach? That's where SEO for coaches comes in.
Most people start their search for a coach on Google. If your site isn’t there, they won’t find you.
We fix that for you
We help coaches get found online. Here's what we do:
- We rewrite your site. Clear, direct messaging that tells search engines what you do and tells visitors why it matters.
- We find the keywords that actually convert. Not just traffic drivers, but phrases your ideal clients type in when they’re ready to take action.
- We map and structure your site the way Google expects. Every page has a purpose. Every heading helps you rank.
- We give you a simple, low-effort content plan. So you can grow your reach over time without burning out or posting just to post.
How it works
SEO for coaches starts with research. We look at what your ideal clients are actually typing into Google. Not vague terms like “life coach” or “confidence,” but real searches like “career coach for new managers” or “help with social anxiety in relationships.”
These keywords drive the entire strategy. We use them to decide which pages your site needs, what each page should focus on, and how to structure your content so Google understands it.
Next comes cleanup. Most coaching sites are full of missed opportunities. The homepage doesn’t say what kind of coach you are. The offer page talks about process but not outcomes. Page titles are blank or generic. We fix all that.
And if you don’t have a site yet, we help you build one that’s clear and ready to rank.
Then we optimize your content. That means rewriting your homepage, about page, and service pages using the exact language your clients are searching for. For example, we might turn “Let’s Work Together” into “Parenting Coach for Kids with ADHD.” Same message. More searchable.
This core process takes 2 to 4 weeks and pricing starts at $1,500. You end up with a clean, focused site that brings the right people in without chasing them.
After that, you can keep growing. We offer an ongoing content service if you want help creating articles that rank for more keywords over time. It’s optional. We’ll show you what to write (and how to write it) either way.
Schedule a Free Strategy CallWhy Coaches Trust Us With Their Site
If you’ve worked with agencies before, you know how cold and complicated it can get. This isn’t that. I care about this work, and I care about your work.
You won’t be handed off to an assistant. Or stuck emailing an account manager who doesn’t know what coaching is.
I’ve been doing SEO since 2019. I’ve helped coaches, consultants, ecommerce brands, and software companies create steady streams of traffic that still flow, long after we stopped working together.
My approach is simple: I optimize for humans first. That’s what makes search engines pay attention. It’s also what builds trust when people land on your page.
I’m also a coach. Which means I get how personal this work is. You’re not running a content farm. You’re building a practice.
I’ll walk you through every step, explain what I’m doing and why, and leave you with the clarity and tools to keep going.
Ben did a phenomenal job identifying fruitful content opportunities quantitatively AND qualitatively. He really understands what it takes to rank and creates high-quality, value-driven content accordingly.
Ben helped me to get organized and move the needle improving the SEO of my website. He got rich blog posts up on my blog and helped me position myself in the marketplace. Ben's research into SEO strategies helped me realize that the way I was promoting my coaching services was not getting me in front of enough people.
We hired Ben to help us give our SEO a much-needed upgrade. Ben came back with some really effective strategies and out-of-the-box ideas, even beyond SEO, which we are already starting to implement. We loved the professional quality of all the outputs he provided.
Get Started with SEO
If you’re ready to fill your coaching roster with clients already searching for your services on Google, let’s jump on a call and see if we’re a good fit.
Schedule Strategy CallPrefer to DIY? We also have a short, no-nonsense SEO course for coaches who want to learn the basics and start ranking on their own.